our vision
To live in a society where everybody’s behaviours are guided by values and virtues.
our mission
To foster and nurture values, virtues and good manners in teenagers, young adults, and anyone young at heart, through stories, thoughts and cites
To set strong foundations for people to develop attitudes and behaviors that can significantly contribute to build a better society.
To raise awareness of the existence of evil; it really exists and it will stalk us, with the objective to hinder us from becoming better persons.
about the author
Jose I. Arocha
I was born in Caracas, Venezuela. A few years ago, I became a citizen of Singapore, the place where I live now, with my wonderful wife Sonely, fundamental bastion of my life during the last 24 years, and our son Miguel Ignacio. Jose, my father, at 97 years old and whom I try to emulate each day of my life, lives in Caracas. Isabel, my mother -without her, these lines would not be written… ever, passed away on 7 May 2018, at the age of 91 years old. Jorge, my brother, also lives in Caracas with his family, and my sister Irene lives in Calgary, Canada, with her family.
I was formed, academically, as a food technologist and I am now retired, after over 30 years working for big multinationals, namely Heinz, Wyeth, Pfizer, and Nestle. Retirement has given me the chance to fulfil one of my life dreams: to write books that hopefully will foster values, virtues, and good manners in teenagers and young adults; a daily fight that seems to be losing the battle in this internet era.
Since childhood, I have had the passion for fairy tales, having read many of the old folk tales from Poland, England, Germany, or Czech Republic, many of which I have never forgotten. Later, through the adolescence, I read many of the youth classics, including works from Mark Twain, Charles Dickens, and Jules Verne; to move later to contemporaneous writers like Paulo Coelho, Gabriel García Márquez, and Isabel Allende.
Apart from simple stories I wrote as a kid, a couple of articles written for a publication of one of the companies I worked for, and a few simple and humorous poems to colleagues to celebrate special occasions, the books ‘Sicamor’ and ‘The Principles of Sicamor’ are my first long works at a humanistic level. At the technical level, of course, there were thesis, countless reports, and hundreds of reviews, minutes, memorandums and communications.
I really hope that these books, intended to accompany teenagers and anyone young at heart in their growth journey, can contribute to continue building a better society.